News
Four Keys To Marketing Success in a Mobile-First World
It’s a mobile-first world, or so we are seemingly told every day. Certainly, the statistics back it up. Most of the world’s Internet traffic is now mobile. Almost 70% of the dollars spent on digital advertising is spent on mobile. More than 90% (!) of Facebook’s revenue comes from mobile advertising. But while consumers are […]
How to Step up Your Mobile App Retargeting Strategy
Retargeting is a proven tactic for driving retention and in-app activity, and in turn, the lifetime value (LTV) of a customer. For mobile app marketers, retargeting is a natural extension of push notifications. It allows you to bring users back to an app by sharing updates, new content or incentives. Leading apps have been using […]
Mobile Video – Three Trends With Momentum
We just can’t live without our mobile devices. So far this year, 3.8 billion people have gone online with their phones and tablets. They enable us to work, learn, entertain ourselves, and increasingly, it’s how we hang out. According to the research firm comScore, more than one-fourth of mobile minutes are spent on social activities […]
How AI Will Alter the Digital Marketing Landscape
Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of marketing buzzwords with short-term industry hype. When I first heard about the intersection of AI and marketing, while working with a machine-learning startup out of the Bay Area, I assumed the use of bots in marketing would follow […]
Study: 82% of marketers plan to boost use of location data
Brief: A majority of marketers (82%) plan to boost their use of location data over the next two years to seek greater insights into how consumers interact with businesses, according to a study conducted by 451 Research and commissioned by Cuebiq, who shared the results with Mobile Marketer. Read more
Study: Apple App Store spending doubles to $42.5B
Brief: Apple’s App Store generated $42.5 billion of consumer spending last year, almost doubling in two years and outpacing the growth of app downloads, per a study by researcher App Annie that was shared with Mobile Marketer. That increase in spending on iOS apps reflects Apple’s change in its subscription model in September 2016, when […]
AR, VR spending could hit $27B in 2018
Dive Brief: Global spending on augmented reality and virtual reality products and services is expected to hit $27 billion this year, with retail applications among the top drivers, according to recent market research from the International Data Corporation (IDC), summarized in a ZDNet report. Read more
Study: 71% of retailers use mobile location strategies to boost store traffic
Brief: Most retail marketers (71%) have some sort of location strategy to drive foot traffic and trigger location-based mobile advertising, according to a study by Blis, researcher WBR Insights and Future Stores. Those who have this type of strategy report a greater lift in store visits and overall conversions through the location-based strategies like retargeting, […]
Report: McDonald’s to equip 1K restaurants with kiosk, mobile ordering each quarter
Brief: McDonald’s plans to add self-service kiosks and mobile order technology to 1,000 restaurants every three months for the next two years, CEO Steve Easterbrook said in an interview with CNBC. He also said the United States is “a little bit behind” other markets like Canada, Australia and the U.K. that already…Read more
Walmart is a supply drop in new ‘Jurassic World’ AR game
Brief: NBCUniversal debuted the mobile game “Jurassic World Alive” as part of the movie studio’s promotion for the “Jurassic World: Fallen Kingdom” premiere on June 22. The game uses augmented reality (AR) imagery and location-based technology to let players overlay digital dinosaurs onto their…Read more