M.S. in Marketing Science

AR, VR spending could hit $27B in 2018

Updated Wednesday 6, June 2018 by Web Office

Dive Brief:

  • Global spending on augmented reality and virtual reality products and services is expected to hit $27 billion this year, with retail applications among the top drivers, according to recent market research from the International Data Corporation (IDC), summarized in a ZDNet report. Read more