M.S. in Marketing Science


Study Shows 82% of Marketers Plan on Increasing Use of Location Data

A majority of marketers (82%) plan to boost their use of location data over the next two years to seek greater insights into how consumers interact with businesses, according to a study conducted by 451 Research and commissioned by Cuebiq, who shared the results with Mobile Marketer. Three out of four (72%) respondents said knowing how customers […]

Study Reveals that Apple’s App Store Has Doubled to $42.5B

Apple’s App Store generated $42.5 billion of consumer spending last year, almost doubling in two years and outpacing the growth of app downloads, per a study by researcher App Annie that was shared with Mobile Marketer. That increase in spending on iOS apps reflects Apple’s change in its subscription model in September 2016, when the […]

AR and VR Spending is Expected to Hit $27B in 2018

Global spending on augmented reality and virtual reality products and services is expected to hit $27 billion this year, with retail applications among the top drivers, according to recent market research from the International Data Corporation (IDC), summarized in a ZDNet report. That 2018 spending forecast represents a 92% increase over 2017 spending on AR and […]

Study Shows that Mobile Location Strategies are used by 71% of Retailers to Increase Store Traffic

Most retail marketers (71%) have some sort of location strategy to drive foot traffic and trigger location-based mobile advertising, according to a study by Blis, researcher WBR Insights and Future Stores. Those who have this type of strategy report a greater lift in store visits and overall conversions through the location-based strategies like retargeting, proximity tools like […]

Walmart Experiences a Supply Drop in New ‘Jurassic World’ AR Game

NBCUniversal debuted the mobile game “Jurassic World Alive” as part of the movie studio’s promotion for the “Jurassic World: Fallen Kingdom” premiere on June 22. The game uses augmented reality (AR) imagery and location-based technology to let players overlay digital dinosaurs onto their real surroundings through a smartphone, according to VentureBeat. The game uses the new […]

Apple Releases New Screen Limits, Siri Shortcuts, and Privacy Updates

At its developers conference on Monday, Apple announced dozens of features and improvements to its next mobile operating system, iOS 12, that are said to make iPhones and iPads run faster while also giving users greater control over their screen time and personal privacy. The company in September will release an app called Screen Time that gives users weekly […]

How Content Recommendation Engines Will be Impacted by GDPR

On May 25, the General Data Protection Regulation (GDPR) went into effect. It will have an immediate and ongoing impact on the collection and storage of personal information of citizens across the EU. Brands that use data to target and enhance their digital marketing efforts must now take action to ensure that they are complying with these […]

GDPR’s Impact on Digital Marketing

The General Data Protection Regulation legislation is the most important change in data privacy regulation in 20 years. Its fundamental aim is to protect all EU citizens from privacy and data breaches in an increasingly data-driven world. As the international resident’s compliance deadline of 25 May 2018 is upon us, there is more emphasis than […]

Writes Can Master SEO Best Practices of 2018 in 6 Ways

If you’re a writer, editor, or producer in any way responsible for elevating the reach and recognition of brand’s online identity, you’re officially part of the “Editorial SEO Team.” Congrats and welcome to the throngs of creatives also tasked with publishing digital copy that resonates with both readers and robots to successfully catapult the brand […]