M.S. in Marketing Science

How to Step up Your Mobile App Retargeting Strategy

Updated Tuesday 12, June 2018 by Web Office

Retargeting is a proven tactic for driving retention and in-app activity, and in turn, the lifetime value (LTV) of a customer. For mobile app marketers, retargeting is a natural extension of push notifications. It allows you to bring users back to an app by sharing updates, new content or incentives. Leading apps have been using retargeting for the last…Read more