M.S. in Marketing Science

Mobile Video – Three Trends With Momentum

We just can’t live without our mobile devices. So far this year, 3.8 billion people have gone online with their phones and tablets. They enable us to work, learn, entertain ourselves, and increasingly, it’s how we hang out.

According to the research firm comScore, more than one-fourth of mobile minutes are spent on social activities such as social networking and messaging. And when people are social networking, more and more they are creating, sharing, or watching videos.

But video content is…Read more