M.S. in Marketing Science

Study: Apple App Store spending doubles to $42.5B

Updated Wednesday 6, June 2018 by Web Office

Brief:

  • Apple’s App Store generated $42.5 billion of consumer spending last year, almost doubling in two years and outpacing the growth of app downloads, per a study by researcher App Annie that was shared with Mobile Marketer. That increase in spending on iOS apps reflects Apple’s change in its subscription model in September 2016, when the iPhone maker introduced iOS 10. Read more