M.S. in Marketing Science

Report: McDonald’s to equip 1K restaurants with kiosk, mobile ordering each quarter

Brief:

  • McDonald’s plans to add self-service kiosks and mobile order technology to 1,000 restaurants every three months for the next two years, CEO Steve Easterbrook said in an interview with CNBC. He also said the United States is “a little bit behind” other markets like Canada, Australia and the U.K. that already…Read more