Four Keys To Marketing Success in a Mobile-First World

It’s a mobile-first world, or so we are seemingly told every day. Certainly, the statistics back it up. Most of the world’s Internet traffic is now mobile. Almost 70% of the dollars spent on digital advertising is spent on mobile. More than 90% (!) of Facebook’s revenue comes from mobile advertising.

But while consumers are deep into the mobile adoption curve, many marketers are still…Read more