M.S. in Marketing Science

Walmart is a supply drop in new ‘Jurassic World’ AR game

Updated Wednesday 6, June 2018 by Web Office

Brief:

  • NBCUniversal debuted the mobile game “Jurassic World Alive” as part of the movie studio’s promotion for the “Jurassic World: Fallen Kingdom” premiere on June 22. The game uses augmented reality (AR) imagery and location-based technology to let players overlay digital dinosaurs onto their…Read more