M.S. in Marketing Science

Study: 82% of marketers plan to boost use of location data

Updated Wednesday 6, June 2018 by Web Office

Brief:

  • A majority of marketers (82%) plan to boost their use of location data over the next two years to seek greater insights into how consumers interact with businesses, according to a study conducted by 451 Research and commissioned by Cuebiq, who shared the results with Mobile Marketer. Read more