M.S. in Marketing Science

Study: 71% of retailers use mobile location strategies to boost store traffic

Updated Wednesday 6, June 2018 by Web Office

Brief:

  • Most retail marketers (71%) have some sort of location strategy to drive foot traffic and trigger location-based mobile advertising, according to a study by Blis, researcher WBR Insights and Future Stores. Those who have this type of strategy report a greater lift in store visits and overall conversions through the location-based strategies like retargeting, proximity tools like… Read more