Sports Management & Esports Business

Courses

Sports Management

Courses

SM-103. Principles and Foundations of Physical Education. 3 Credits.

An examination of the historical and philosophical development of physical education from ancient times to the present. To acquaint the student with physical education as a profession. Course Type(s): Pluralism,Core curriculum course.

SM-150. History of the Culture and Business of Esports. 3 Credits.

This course will explore the history, culture and business of Esports, which has rapidly ascended in popularity globally. This course will provide students with detailed insights about the history of Esports and its evolution as well as its future growth and development. Students will gain understanding of the differences from traditional sport in terms of competitive gaming events, revenue generation, sponsorships, and other cultural nuances.

SM-202. Fundamentals of Coaching. 3 Credits.

An overview of current coaching theory and practice with a special emphasis on the scientific literature depicting best practices and professionalism. In addition, course content will include pedagogy, ethics, the physiological and psychological aspects of athlete development and approaches to teaching technical and tactical skills. This course includes field experience and active learning modules.

SM-228. Introduction to Sports Management. 3 Credits.

This course is designed to help participants gain an indepth understanding of the fundamental principles and key skills associated with sports administration and management.

SM-250. Sports Communication. 3 Credits.

Media and public relations strategies in the sports industry are reviewed. Exposure to the use of web publications/multimedia and development. Prerequisites: SM-228.

SM-251. Finance in the Sports Industry. 3 Credits.

Managerial control in sports organizations is studied. Prerequisites: SM-228 AC-151 EC-101.

SM-255. Esports Branding and Marketing. 3 Credits.

This course will explore the marketing and communications functions, including advertising, promotions, and sponsorship, involved in the multi-billion dollar Esports industry. The course provides research, case, analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of Esports brand architecture and brand management through integrated marketing communication approaches. Prerequisites: SM-150.

SM-285. Management and Leadership in the Esports Ecosystem. 3 Credits.

The purpose of this course is to understand the fundamental aspects and unique nuances of managing and leading in the esports ecosystem by examining relevant issues, globalization and strategic management. Prerequisites: SM-228.

SM-295. Credited Internships. 3 Credits.

SM-310. Sports Law. 3 Credits.

This course will provide students an overview of law as it relates to sports topics including but not limited to sports representation and management, constitutional law, intellectual property law, Title IX and sports crimes. Prerequisites: SM-228.

SM-350. Sport Facility Operation and Event Management. 3 Credits.

Planning, Organization and Operation of Sport Facilities and management of events. Prerequisites: SM-228.

SM-351. Contemporary Issues in Sport Management. 3 Credits.

This course will examine issues, challenges, implications and opportunities within the domain of the sports industry by exploring the socio-cultural, economic, political and other relevant issues in sports management. Prerequisites: SM-228.

SM-385. Esports Sales, Sponsorship and Revenue Development. 3 Credits.

The purpose of this course is to understand the fundamentals and the multifaceted strategies for sales/promotions, corporate sponsorship and revenue development in the realm of Esports. Prerequisites: SM-228.

SM-395. Esports Event Planning and Management. 3 Credits.

The purpose of this course is to learn how to plan and execute small and large scale events utilizing the latest in streaming technology, examine the different modalities for play, types of competition, strategies to develop teams, create online communities, and promote events through digital technology. Prerequisites: SM-228.

SM-399. Global Sports and Events Exploration. 3 Credits.

This course is designed to expose students to the ancient and global origins of sporting events and venues, specifically the ancient and modern Olympics of Greece, with additional insight into broader sport influences. In this course, participants will explore historical events and sites in order to gain practical understandings of their dynamic and lasting influence on global sports - as entertainment vessels, competitive events, and public venues. Additional travel course fee of $50.

SM-410. Legal and Ethical Issues in Sports. 3 Credits.

A hybrid values course that includes topics in policy development, labor movement in sports, collective bargaining in sports organizations, ethical dilemmas and implications. Prerequisites: SM-228; Course Type(s): Values,Core curriculum course.

SM-450. The Global Sports Industry. 3 Credits.

The history and issues in sports from a global perspective. A pluralistic lens is used to explore the relationship of gender, culture, and social institutions on sports. Prerequisites: SM-228.

SM-499. Internship. 3 Credits.

Field work experience in the areas of Sports Management and/or Health & Physical Education.

Esports Business

SM-150. History, Culture & Business of Esports. 3 Credits.
This course will explore the history, culture and business of Esports, which has rapidly ascended in popularity globally. This course will provide students with detailed insights about the history of Esports and its evolution as well as its future growth and development.

SM-255. Esports Branding and Marketing. 3 Credits. 
This course will explore the marketing and communications functions, including advertising, promotions, and sponsorship, involved in the global business of Esports. The course provides opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of Esports brand architecture and brand management through integrated marketing communication approaches.

SM-285. Management/Leadership – Esports Ecosystem. 3 Credits.
The purpose of this course is to understand the fundamental aspects and unique nuances of managing and leading in the Esports ecosystem by examining relevant issues, globalization and strategic management.

SM-385. Esports Sales, Sponsorship & Revenue Development. 3 Credits.
The purpose of this course is to understand the fundamentals and the multi-faceted strategies for sales/promotions, corporate sponsorship and revenue development in the realm of Esports.

SM-395. Esports Events Planning and Management. 3 Credits. 
The purpose of this course is to learn how to plan and execute, small and large scale, events utilizing the latest in streaming technology, to examine the different modalities for play, types of competition, strategies to develop teams, create online communities, and promote events through digital platforms.

SM-295. Esports Internship Experience. (must be approved by Dr. Frederick) 3 Credits.