M.S. in Data Science

New Competition Emerges as the Shopper Data Floodgates Open

Updated Thursday 20, March 2014 by aboyer1

Kelly Liyakasa of Ad Exchanger explored the opportunities surrounding shopper data. As stores such as Walmart and Tesco are seeking to do more to monetize their customer data, third-party solutions are entering the space. Read more about the competitors in the shopper data space.