Communicating with target audiences via social media platforms such as Instagram, Twitter, Facebook, and other channels, as well as blogging and podcasts has become a vital means of strategic communications, public relations and marketing for many organizations.

The Saint Peter’s Mini-Certificate in Social & Digital Media offers valuable tools for evaluating strategic uses of social media, developing a social media strategy, and creating impactful social media messaging for specific target audiences. Participants will also learn how to leverage social media to achieve organizational goals and broaden and deepen engagements with their stakeholders. As part of the course, students will explore ethics in social media as well as the important tactic of utilizing social media listening as part of an organization’s reputation management.

At a Glance
Certificate	Mini-Certificate in Social & Digital Media
Form of Instruction	Synchronous and collaborative online meetings
Certificate Type	Non-credit mini-certificate
Stackable	Yes, this course will be part of the Strategic Communications Certificate

Learning Outcomes

• Developing a Social Media Strategy
• Creating Effective Content for Diverse Platforms
• The Role of the Influencer in Social Media Campaigns
• Ethics in Social Media and Developing a Social Media Policy for Your Organization
• Utilizing Social Media Management Tools & Social Media Metrics for Analyzing Performance
• Social Listening and Reputation Management

In addition to the above, participants will develop a full-scale social media campaign that will include target audience research, planning and multiple platform assets that can be included in their portfolio.