M.S. in Marketing Science

Walmart Experiences a Supply Drop in New ‘Jurassic World’ AR Game

Updated Monday 18, June 2018 by amarcel15

NBCUniversal debuted the mobile game “Jurassic World Alive” as part of the movie studio’s promotion for the “Jurassic World: Fallen Kingdom” premiere on June 22. The game uses augmented reality (AR) imagery and location-based technology to let players overlay digital dinosaurs onto their real surroundings through a smartphone, according to VentureBeat.

The game uses the new Google Maps application programming interface (API) to let players find virtual dinosaurs and items on a map and battle other players in real time. After tapping an on-screen creature, players can use a virtual drone to shoot darts at the prehistoric beast to collect its DNA. That genetic material is used to unlock and… Read more