M.S. in Marketing Science

GDPR’s Impact on Digital Marketing

The General Data Protection Regulation legislation is the most important change in data privacy regulation in 20 years.

Its fundamental aim is to protect all EU citizens from privacy and data breaches in an increasingly data-driven world.

As the international resident’s compliance deadline of 25 May 2018 is upon us, there is more emphasis than ever on using and storing data responsibly. But what does this mean for organisations… Read more