Communication and
Media Culture

Courses

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Undergraduate Communication Courses

CU Courses

CU-101. Communication Basics. 3 Credits.

An entry level look at communication models and research. Students will think critically about verbal and non-verbal messages interpersonally and through media.

CU-102. Media Literacy. 3 Credits.

An entry level course that expands the definition of literacy beyond print to include electronic and digital forms. Being media literate means the ability to access, understand, analyze, evaluate and create messages in a wide variety of forms. It also means to be aware and conscious of the media environments that surround us.

CU-157. Introduction to Photography I. 3 Credits.

Beginning with basic camera operation, students learn the visual and technical elements that create a photograph. 35mm camera required. Prerequisites: CM-115 CM-117 OR CM-120.

CU-158. Introduction to Photography II. 3 Credits.

Directed toward developing a personal style of picture taking, this course includes dark-room experience in processing and printing black and white film. Prerequisites: CM-115 CM-117 OR CM-120 AND AR-157.

CU-190. Introduction to Film. 3 Credits.

Screenings, reading and discussions are used to introduce students to the basic elements of film and to build an understanding of cinematic art, development, history and theory. Prerequisites: CM-115 CM-117 OR CM-120.

CU-202. Media Communications I. 3 Credits.

An introduction to the study of media with a focus on the history of print, broadcasting, film, video games and the internet. Prerequisites: CM-115 CM-117 OR CM-120.

CU-203. Media Communications II. 3 Credits.

A survey of mass communication theories with a focus on how theories emerge from different historical eras and how such theories are still applicable to mass media events and industries. Prerequisites: CM-115 CM-117 OR CM-120, CU-202.

CU-205. News Writing and Reporting. 3 Credits.

An introduction to journalism, including a survey of print media, and practice in interviewing, reporting, and writing hard news and news feature stories. Prerequisites: CM-115 OR CM-117; STUDENTS IN CM-120 MAY THIS COURSE. Course Type(s): Writing Intensive,Core curriculum course.

CU-208. Broadcast Newsroom. 3 Credits.

A course on the practical skills of broadcast TV. Students will be introduced to TV news writing and productivity. They will learn to shoot and edit news stories for broadcast. Prerequisites: CM-115 CM-117 OR CM-120.

CU-210. Writing Workshop. 3 Credits.

Learn to write with more style in this course that reviews and builds upon the basic rules of grammar. Intended for students who have completed composition requirements and wish to become better communicators. Also intended to assist students who may enter areas of media requiring strong verbal skills and editing abilities. Prerequisites: CM-115 OR CM-120 REQUIRED FOR COMMUNICATION MAJORS WHO SCORE LESS THAN A B IN COMPOSITION.

CU-213. Advertising and New Media. 3 Credits.

The history, theories, techniques, and social impact of advertising, and its place in publishing, broadcasting and new media. Prerequisites: CM-115 CM-117 OR CM-120 AND CU-202.

CU-214. Art Advertising and Design. 3 Credits.

Appreciation of the non-verbal communication of visual images: light, color, shape, line, texture, design principles, etc. Studies through projects creating effective advertising images. Additional course fee of $75.

CU-218. Media Business. 3 Credits.

An examination of media as a profit making industry. The roles of sales, advertising and investors are viewed, as are trends of corporate media and entrepreneurship. Public relations and ethics are introduced. Prerequisites: CM-115 CM-117 OR CM-120 AND CU-202 OR CU-203.

CU-228. Asian Film. 3 Credits.

This course introduces students to the history of Asian film industries and landmark films. They will look at the major films and film makers of Hong Kong, Japan, Taiwan and Korea, as well as the popularity of the anime phenomenon and Indian Bollywood films. Course Type(s): Pluralism,Core curriculum course.

CU-232. Art and Desktop Publishing. 3 Credits.

Creation of a brochure, mailer, newsletter or magazine at home or in business. Use of current programs per business world standards. Emphasis on aesthetic concerns. Additional course fee of $75. Prerequisites: CM-115 CM-116 OR CM-120.

CU-241. Advertising Management. 3 Credits.

This course covers the management issues in advertising. It focuses on the design and implementation of effective advertising as part of an integrated marketing communications program. Since most advertising decisions involve both the advertiser and an advertising agency, the advertiser is viewed in interaction with agency, creative, media, and research personnel. Prerequisites: CM-115 CM-117 OR CM-120.

CU-247. Marketing Communications and Branding. 3 Credits.

This course is designed as an exploration of the history, development and current strategies, tactics and technologies of Integrated Marketing Communication (IMC) and branding. Using major communication theories, students will explore integrating the practices of marketing, advertising, public relations, publicity, special events, promotions, and a variety of promotional activities in a changing world of new relationships with consumers and new media technologies. Prerequisites: CM-115 CM-117 OR CM-120.

CU-255. Ethics in Communications. 3 Credits.

This course considers both the rational basis for good human action and, in particular, the application of those principles to the personal and social dimensions of communication. Topics such as truth speaking, fairness in reporting, truth in advertising, selection of data, bias in professional judgment, and so forth, will be considered. Values course. Satisfies values, but not core elective requirements. Prerequisites: CM-115 CM-117 OR CM-120; 2 COURSES FROM COURSES PL-130 PL-140 TH-110 TH-120 Course Type(s): Values,Core curriculum course.

CU-256. The Horror Film. 3 Credits.

A look at the horror genre as a metaphorical representation of social anxieties. The course traces the roots of horror from early European cinema to modern times, looking at the landmark films and the important stars and film makers of the genre. Prerequisites: CM-115 CM-117 OR CM-120.

CU-260. Radio Station I. 3 Credits.

A course in the practical skills of radio broadcasting. It teaches the basics of using equipment to produce, edit and broadcast a radio program. Productions students create will be part of the new campus radio station's programming. Prerequisites: CM-115 CM-117 OR CM-120.

CU-261. Podcasting. 3 Credits.

Students will produce a podcast in this course, from ideation to final production.

CU-265. Screenwriting. 3 Credits.

This course is designed to introduce the fundamentals of writing for film and television. Students experience the same creative process as a professional screenwriter, moving through the various levels of a typical Hollywood "step" deal. During the first two weeks of class, the students conceive, plan, outline and "sell" their ideas for either a feature length film (75-120 minutes) or a television program (sit-com or drama series pilot). Prerequisites: CM-115 OR CM-120; Course Type(s): Writing Intensive,Core curriculum course.

CU-266. Advanced Screenwriting. 3 Credits.

Students with promising projects in Screenwriting will continue their work under the supervision of the instructor. Includes story conferences, sharing work, analyzing successful scripts, creating "bibles" for TV series, and completing a script suitable for professional submission. Prerequisites: CU-265.

CU-270. Broadcast Studies. 3 Credits.

Students will be introduced to the basic structure, history, social impact, and operations of the broadcast industry. Prerequisites: CM-115 CM-117 OR CM-120.

CU-275. Public Speaking Workshop. 3 Credits.

An introduction to the techniques of public speaking and intensive practice in giving information and persuasive speeches. Performance evaluations and specific recommendations for improvement. Prerequisites: CM-115 CM-117 OR CM-120.

CU-277. Strategies of Oral Communication. 3 Credits.

Techniques of oral presentation to promote clear and effective exchange of information and ideas in a variety of everyday situations, with special attention to business interviews and small group settings. Prerequisites: CM-115 CM-117 OR CM120.

CU-280. Mediated Communication in Organizations and Society. 3 Credits.

Examination of how new technologies are being used to organize work, facilitate organizational decision making, conduct personal relationships, create communities and manage everything from personal interaction to global business organizations. Prerequisites: CM-115 CM-117 CM-120.

CU-282. Science Fiction Film. 3 Credits.

A cultural history of the science fiction film genre. Through landmark films of the genre, students examine how the sci-fi film is a metaphorical reflection on the impact of relationship between society, science and technology. Prerequisites: CM-115 CM-117 OR CM-120.

CU-283. The Conspiracy Theory Film. 3 Credits.

The course looks at the themes of conspiracies and paranoia in film and popular culture. Students examine how social and political conflicts through the decades have created fears of large-scale corruption in organizations of power and how these fears were translated to the movie screen. Prerequisites: CM-115 CM-116 OR CM-120.

CU-284. Strategies of Media Literacy. 3 Credits.

A more advanced approach to media literacy that focuses on how to construct media products in ways that have social, cultural, psychological, political and pedagogical impact. The course will teach students how to approach both the form and content of media critically by exploring media literacy's key concepts, theories and issues, so they will be able to educate others through strategies for integrating media literacy into curriculum and educational programs.

CU-285. Gender and Communication. 3 Credits.

This course is an introduction to the field of study of communications and gender. The objective is the explanation, observation, discussion and understanding of a gender and how it affects communication at the personal, group, organization and societal levels and how gender id portrayed in our culture through digital technology and the mass media. Course Type(s): Pluralism,Core curriculum course.

CU-293. Today's Film Scene. 3 Credits.

Students will meet in Manhattan to view and analyze contemporary films, often before they are released to the general public. At times the film makers are likely to participate. The course will give students a knowledge of the contemporary film scene as well as skills in film analysis. Additional course fee of $235. Prerequisites: CM-115, CM-117, OR CM-120.

CU-295. Credited Internships. 3 Credits.

CU-300. Film Theory and Criticism. 3 Credits.

To develop an understanding of film and TV and the ability to write about them, students will be introduced to major theoretical and aesthetic approaches, including auteur theory, genre theory, semiotics and spectatorship. Prerequisites: CM-115, CM-117 OR CM-120.

CU-302. Digital Audio Production. 3 Credits.

Workshop style course in basic digital audio editing for all electronic media, including music, news, sports, commercial, PR, radio, tv and film. Students will use professional digital software not listed in CU-260 & CU-261. Prerequisites: CU-260.

CU-304. Principles of Media Law and Ethics. 3 Credits.

An overview of laws governing writing and reporting, from first amendment to libel, roles of journalists in criminal cases and the relationship between the press and government. Looks at where the law stops and ethical obligations begin. Prerequisites: CM-115 OR CM-117 OR CM-120.

CU-306. The Animated Film. 3 Credits.

This course will explore the history of animation, from the early lantern shows of the 19th century to modern digital technology. The class will also discuss the social, cultural, economic and artistic impact of various animators and their creations. Prerequisites: CM-115 CM-117 OR CM-120.

CU-307. Art Commerce and Cultural Impact of Disney. 3 Credits.

This interdisciplinary course will explore how one company, using branding, corporate synergy, and transmedia storytelling has had an impact on the global economy, social institutions, public spaces, culture & our private lives. Prerequisites: CM-115 CM-117 OR CM-120.

CU-308. Disney: Behind the Scenes. 3 Credits.

Students travel to Walt Disney World for classes in learning skills and strategies connected to communication, teamwork, effective problem-solving, and management decision-making. A behind-the-scene tour is included. After the trip, students attend follow-up seminars of projects and discussion. Additional travel course fee of $50. Prerequisites: CM-115 CM-117 OR CM-120; MUST HAVE OVER 30 CREDITS. Course Type(s): Domestic Travel,Core curriculum course.

CU-310. News Writing II. 3 Credits.

Students build on expertise acquired in CU/JN-205, developing skills further in news gathering, writing, editing and interviewing. They will generate stories and complete assignments on deadline. Topics include: beat and specialized reporting, headline and feature writing and writing for print vs. broadcast vs. digital. Prerequisites: CU-205 OR JN-205.

CU-313. Pauw Wow Workshop. 3 Credits.

Students will report, write, photograph and/or produce the student newspaper, The Pauw Wow. They will copyedit and design and layout the paper as well as produce multimedia for the online edition.

CU-315. Business and Professional Communication. 3 Credits.

How to communicate in various channels necessary for the efficient functioning of groups and organizations. This includes writing for all forms of print and online, as well as, understanding interpersonal interaction and group dynamics that support and promote effective teamwork. Prerequisites: CM-115 CM-116 OR CM-120; Course Type(s): Writing Intensive,Core curriculum course.

CU-318. African-American Communication in American Culture. 3 Credits.

The communication styles of African-Americans have been integral in the creation of modern American culture. This course will trace the beginnings of this communication to its expression today in the United States. The evidence includes oral, visual, early written, and electronically mediated communication of African-Americans with specific examples in songs, dance, storytelling, and preaching; artifacts, adornments and crafts; pamphlets, slave narratives and journals; and filmmakers, performers and composers. Prerequisites: CM-115 CM-117 OR CM-120; Course Type(s): Pluralism,Core curriculum course.

CU-327. Digital and Social Media Marketing. 3 Credits.

This course introduces students to the current thinking, practice and developments in digital and social media marketing, including: Social media marketing for B2C, B2B, not-for-profits, Internet marketing, online PR and reputation management, and mobile marketing. Prerequisites: CM-115 CM-117 OR CM-120.

CU-340. Sportswriting. 3 Credits.

A study of the growth of this area of specialized journalism, including interviewing, reporting, and writing assignments for a variety of sports. Prerequisites: CM-115 CM-117 OR CM-120.

CU-341. Art and Entertainment Journalism. 3 Credits.

An overview of an area of specialized journalism: Arts and Entertainment. A look at the history and current issues in the arts, from early 20th century tabloids to today's bloggers, copyright concerns and arts in the community. Prerequisites: CM-115 CM-117 OR CM-120, CU-205 OR JN-205.

CU-350. Public Relations. 3 Credits.

Influencing public opinion is the major goal of public relations activities. This course examines the roles of opinion research, press agentry, product promotion, publicity, lobbying, public affairs, fund-raising and special events management in creating a favorable image for a client. Writing skills are emphasized. Prerequisites: CM-115 CM-117 OR CM-120.

CU-352. Conversations With Writers and Metro Seminar. 3 Credits.

A Metropolitan Seminar local travel course.: An introduction to the working habits and aesthetic ambitions of professional writers of books, screenplays, newspaper articles and other media content. Students will read writers' works, publicity and marketing material, then students will discuss the information with the authors in New York City. Additional course fee of $50.

CU-355. Video Journalism. 3 Credits.

A new form of journalism practiced today is on the web called video journalism. Students will investigate the format, producers and the future of this type of reporting. They will also take a close, critical look at its credibility. Prerequisites: CM-115 CM-117 OR CM-120.

CU-385. Multimedia Reporting. 3 Credits.

An introduction to the fastest growing segment of journalism, multimedia/online journalism. Students will learn the fundamentals of using digital audio, video and photo equipment, editing, participating in social networks and producing multimedia projects on the web. Class will also take a look at the financial and social impact of multimedia journalism. Prerequisites: CU-205 OR JN-205 CM-115 CM-117 OR CM-120.

CU-400. Research Writing. 3 Credits.

This course introduces the process of conducting various forms of quantitative and qualitative research related to the field of Communication. Students will develop and write an original research paper with the long term goal of presentation and/or publication. Prerequisites: CM-115 CM-117 OR CM-120, CU-202 OR CU-203; Course Type(s): Capstone,Writing Intensive,Senior Seminar.

CU-410. Investigative Journalism and Advanced Features. 3 Credits.

The practical application of investigative and public affairs reporting skills. Students will complete a major investigative news piece and gather information from public records and interview sources. Prerequisites: CU-205.

CU-419. Magazine Writing. 3 Credits.

Methods of writing and selling articlaes for print and web magazines from brief profiles and how-to pieces to long narrative articles. An introduction to query writing. Prerequisites: CM-115 CM-117 OR CM-120, CU-205 OR JN-205.

CU-420. Social Impact of Documentary History amd Production. 3 Credits.

In this course students will explore the history and methods of social impact documentaries as a tool for education, action and change. Students will also produce a final project, studying filmmaking from concept, to production and post production culminating in an end-of-the year film festival. Prerequisites: CU/JN-205, CU/JN-355.

CU-454. Black Films. 3 Credits.

A survey of 20th century film making by and about African-Americans. Prerequisites: CM-115 CM-117 OR CM-120.

CU-489. Globalization and Fieldwork Seminar. 3 Credits.

Short term study/travel course in which students conduct first hand investigations on the effects of globalization in relevant settings. Specific area and topics determined at the beginning of the Academic Year. Locations change every term. Additional travel course fee of $50. Course Type(s): International (Travel),Pluralism.

CU-495. Media Internship I. 3 Credits.

This course integrates study in a specialty area of media communications with a job experience in the field. Students will compare academic preparation to work place demands, and will think critically about choosing learning resources for the world of work. Prerequisites: CU-202, CU-203 OR CU-205.

CU-496. Media Internship II. 3 Credits.

This course integrates advanced study in a specialty area of media communications with a job experience in the field. Students are encouraged to think critically about media ethics and practice. Prerequisites: CU-202, CU-203 OR CU-205; Course Type(s): Senior Seminar.

JN Courses

JN-205. News Writing and Reporting. 3 Credits.

An introduction to journalism, including a survey of print media, and practice in interviewing, reporting, and writing hard news and news feature stories. Prerequisites: CM-115 CM-117 OR CM-120; Course Type(s): Writing Intensive,Core curriculum course.

JN-208. Broadcast Newsroom. 3 Credits.

A course on the practical skills of broadcast TV. Students will be introduced to TV news writing and productivity. They will learn to shoot and edit news stories for broadcast. Prerequisites: CM-115 CM-117 OR CM-120.

JN-210. Writing Workshop. 3 Credits.

Learn to write with more style in this course that reviews and builds upon the basic rules of grammar. Intended for students who have completed composition requirements and wish to become better communicators. Also intended to assist students who may enter areas of media requiring strong verbal skills and editing abilities. Prerequisites: CM-115 OR CM-120 REQUIRED FOR COMMUNICATION MAJORS WHO SCORE LESS THAN A B IN COMPOSITION.

JN-260. Radio Station I. 3 Credits.

A course in the practical skills of radio broadcasting. It teaches the basics of using equipment to produce, edit and broadcast a radio program. Productions students create will be part of the new campus radio station's programming. Prerequisites: CM-115 CM-117 OR CM-120.

JN-261. Podcasting. 3 Credits.

Students will produce a podcast in this course, from ideation to final production.

JN-295. Credited Internships. 3 Credits.

JN-304. Principle of Media Law and Ethics. 3 Credits.

An overview of laws governing writing and reporting, from first amendment to libel, roles of journalists in criminal cases and the relationship between the press and government. Looks at where the law stops and ethical obligations begin. Prerequisites: CU-205 CM-115 CM-117 OR CM-120.

JN-310. News Writing II. 3 Credits.

Students build on expertise acquired in CU/JN-205, developing skills further in news gathering, writing, editing and interviewing. They will generate stories and complete assignments on deadline. Topics include: beat and specialized reporting, headline and feature writing and writing for print vs. broadcast vs. digital. Prerequisites: CU-205 OR JN-205.

JN-313. Pauw Wow Workshop. 3 Credits.

Students will report, write, photograph and/or produce the student newspaper, The Pauw Wow. They will copyedit and design and layout the paper as well as produce multimedia for the online edition.

JN-340. Sportswriting. 3 Credits.

A study of the growth of this area of specialized journalism, including interviewing, reporting, and writing assignments for a variety of sports. Prerequisites: CM-115 CM-117 OR CM-120 CU-205 OR JN-205.

JN-341. Art and Entertainment Journalism. 3 Credits.

An overview of an area of specialized journalism: Arts and Entertainment. A look at the history and current issues in the arts, from early 20th century tabloids to today's bloggers, copyright concerns and arts in the community. Prerequisites: CM-115 CM-117 OR CM-120 CU-205 OR JN-205.

JN-355. Video Journalism. 3 Credits.

Students investigate the format, producers and the future of reporting on the web. Prerequisites: CU-205 OR JN-205 CM-115 CM-117 OR CM-120.

JN-385. Multimedia Reporting. 3 Credits.

An introduction to the fastest growing segment of journalism, multimedia/online journalism. Students will learn the fundamentals of using digital audio, video and photo equipment, editing, participating in social networks and producing multimedia projects on the web. Class will also take a look at the financial and social impact of multimedia journalism. Prerequisites: CU-205 OR JN-205 CM-115 CM-117 OR CM-120.

JN-410. Investigative Journalism and Advanced Features. 3 Credits.

The practical application of investigative and public affairs reporting skills. Students will complete a major investigative news piece and gather information from public records and interview sources. Prerequisites: CU-205 OR JN-205.

JN-419. Magazine Writing. 3 Credits.

Methods of writing and selling articlaes for print and web magazines from brief profiles and how-to pieces to long narrative articles. An introduction to query writing. Prerequisites: CM-115 CM-117 OR CM-120, CU-205 OR JN-205.

JN-420. Social Impact of Documentary History and Production. 3 Credits.

In this course students will explore the history and methods of social impact documentaries as a tool for education, action and change. Students will also produce a final project, studying filmmaking from concept, to production and post production culminating in an end-of-the year film festival. Prerequisites: CU/JN-205, CU/JN-355.

JN-489. Globalization and Fieldwork Seminar. 3 Credits.

Short term study/travel course in which students conduct first hand investigations on the effects of globalization in relevant settings. Specific area and topics determined at the beginning of the Academic Year. Locations change every term. Additional travel course fee of $50. Course Type(s): International (Travel),Pluralism.