Esports Business
Spec.
Turn your passion for gaming into a global career.
As one of the first universities in the country to offer this program, our Esports business specialization equips students with the knowledge needed to excel in one of the fastest-growing sectors in the sports and entertainment industry. With a global audience of over 500 million, the curriculum provides students with real-world learning opportunities and prepares them to work in an exciting field that values strategic thinking, intellectual curiosity and creativity.
Esport Business Perspectives
Course Topics
- Esports digital marketing and consumer engagement
- Esports event planning and facility management
- Esports sales, sponsorship and revenue development
- Strategic Esports marketing
- Esports leadership and management
Accelerated BS to MBA/MSA Programs
You can earn your undergraduate degree and an MBA/MSA in five years through our Accelerated Programs.
The Accelerated BS to MBA/MSA programs offer several advantages. Each program:
- Accelerates the attainment of an advanced degree
- Facilitates seamless transition to a master’s degree
- Increases students’ marketability in the workforce
- Saves students time and money
For more details, see the program descriptions:
Accelerated BS to MBA Program
Accelerated BS to MSA Program
Take the next step.
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We developed the Esports specialization to enable our business school graduates to take advantage of the opportunities that are available in this growing industry.
Mary Kate Naatus Ph.D,,
KPMG Dean of the School of Business
What can you do with an Esports Business specialization?
This one-of-a-kind specialization, offered through the University’s School of Business, emphasizes the business side of Esports. Students are immersed in the culture of Esports while gaining skills in planning and strategy, event management, business development, marketing, and finance. Careers in Esports include content creators, producers, marketers, product managers, accountants, lawyers and host of other experts who work for game companies.
- Business Development
- Business Intelligence
- Content Creator
- Digital Marketing
- Event Planning
- Marketer
- Producer
- Product Manager
- Project Manager
- Sales
- Strategist
- Talent Management