How Data Science is Driving Customer Satisfaction

Who hasn’t heard of buzzwords like ‘big data‘, ‘customer personas’ and ‘1-to-1 engagement’? Every now and then, someone makes a pitch that claims to be ‘disruptive’ or ‘paradigm-shifting’ with aims to dethrone market leaders and transform the industry, but often we’ll see startups and companies that threw around such jargons go belly up… Read more