Knowing What Your Customers Will Want Before They Realize It

Knowing what your customers want may be an obvious piece of intelligence to gain on your path to success, but it’s only the beginning. The real key is to know what they are going to want next year, before they even realize it themselves. Many businesses try to get a sense of the future largely based on instinct, and sometimes – as in the case of Steve Jobs when he moved Apple into the mobile phone market before mobile phones were cool – they get it right. Most of the time, they don’t… Read more