Study Shows 82% of Marketers Plan on Increasing Use of Location Data

A majority of marketers (82%) plan to boost their use of location data over the next two years to seek greater insights into how consumers interact with businesses, according to a study conducted by 451 Research and commissioned by Cuebiq, who shared the results with Mobile Marketer.

Three out of four (72%) respondents said knowing how customers spend time in the real world would be useful in planning marketing campaigns, while 65% said mapping the offline journey toward a purchase decision helps to understand customer behavior and brand affinity. About half (43%) of respondents want to use location data to… Read more