M.S. in Marketing Science

McDonald’s Will Equip 1K Restaurants with Kiosks and Mobile Ordering Each Quarter

McDonald’s plans to add self-service kiosks and mobile order technology to 1,000 restaurants every three months for the next two years, CEO Steve Easterbrook said in an interview with CNBC. He also said the United States is “a little bit behind” other markets like Canada, Australia and the U.K. that already are fully integrated with kiosk service and mobile ordering.

The fast food company is adding more choice and variety to how customers can order and pay for food. In addition to counter and drive-through service, they can use a mobile app for curbside delivery or use the self-service kiosk to… Read more