News

The Growth of Data Mining Sparks Privacy Concerns

A recent article from The Wall Street Journal written by Viktor Koen discussed the tools people are now using tools to protect their online privacy. Read the complete article here, which contains interesting statistics on data mining.

Data Breach = Epic Fail

This week, AdWeek explored the topic of data breaches and vulnerability and how the effects of such situations can severely damage a brand. Learn more about the steps a company can take to prevent valuable data in the article written by David Gianatasio. 

Big Data in the Classroom

Lisa Fleisher of The Wall Street Journal examined how data is being used more than ever in the classroom with the shift to computerized testing and tablets in the classroom. Read the full article here to learn how some educators want to put that data to use. 

Minimizing the Creepiness of Big Data

A recent article from GigaOM focused on the compliance issues surrounding data as well as the creepiness. The article suggests solutions such as tagging data, controlling access and allowing partial visibility. Read the complete article by Janko Roettgers here.

New Competition Emerges as the Shopper Data Floodgates Open

Kelly Liyakasa of Ad Exchanger explored the opportunities surrounding shopper data. As stores such as Walmart and Tesco are seeking to do more to monetize their customer data, third-party solutions are entering the space. Read more about the competitors in the shopper data space. 

Surprising Number of Marketers Are Not Using Behavioral Data

Adweek published an article this week on a Razorfish study, which revealed that 76 percent of marketing executives do not use behavioral data in segmentation analysis or targeting. The CEO of Razorfish attributes this surprising number to two primary factors: marketers’ use of old technologies and a struggle to translate the large amounts of available […]

What’s in Store for Big Data?

Derrick Harris of GigaOM identified the five things that will remake big data in the next five years. Read the complete article to discover how intelligent systems can actually become. 

Data is an Emerging Theme at SXSW 2014

Inc. identified three major themes being discussed at this year’s South by Southwest expo and the primary theme is that companies are learning how to apply big data. Read Rebekah Iliff’s complete article to discover how companies are going beyond acquiring data and learning how to applying it. 

Big Data’s Role in the Fight Against Hunger

This week BBC News reported on how data is being used to potentially prevent widespread hunger in the coming decades. The BBC News article explains how analysts are currently evaluating volumes of data collected from fields, warehouses, trucks and animals to determine how to handle the need for increased food production.

Big Data’s Dirty Little Secret

Michael Dell, founder and chief executive officer of Dell, Inc., recently revealed a dirty little secret about big data. Tom Foster reported on Dell’s keynote presentation at the annual South by Southwest tech festival last week. In his address, Dell explained that most organization are using little to none of the data available to them. Read […]