{"id":111,"date":"2018-06-06T16:25:10","date_gmt":"2018-06-06T20:25:10","guid":{"rendered":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/master-of-science-in-consumer-science\/?p=111"},"modified":"2018-06-06T16:25:10","modified_gmt":"2018-06-06T20:25:10","slug":"study-71-retailers-use-mobile-location-strategies-boost-store-traffic","status":"publish","type":"post","link":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/master-of-science-in-marketing-science\/2018\/06\/06\/study-71-retailers-use-mobile-location-strategies-boost-store-traffic\/","title":{"rendered":"Study: 71% of retailers use mobile location strategies to boost store traffic"},"content":{"rendered":"<blockquote><p>Brief:<\/p>\n<ul>\n<li>\nMost retail marketers (71%) have some sort of location strategy to drive foot traffic and trigger location-based mobile advertising, according to a study by Blis, researcher WBR Insights and Future Stores. Those who have this type of strategy report a greater lift in store visits and overall conversions through the location-based strategies like retargeting, proximity tools like&#8230; <a href=\"https:\/\/www.mobilemarketer.com\/news\/study-71-of-retailers-use-mobile-location-strategies-to-boost-store-traff\/524978\/\">Read more<\/a> <i class=\"fa fa-long-arrow-right\" style=\"color: #2668d7\"><\/i>\n<\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Brief: Most retail marketers (71%) have some sort of location strategy to drive foot traffic and trigger location-based mobile advertising, according to a study by Blis, researcher WBR Insights and Future Stores. Those who have this type of strategy report a greater lift in store visits and overall conversions through the location-based strategies like retargeting, [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-111","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/master-of-science-in-marketing-science\/wp-json\/wp\/v2\/posts\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/master-of-science-in-marketing-science\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/master-of-science-in-marketing-science\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/master-of-science-in-marketing-science\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/master-of-science-in-marketing-science\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":1,"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/master-of-science-in-marketing-science\/wp-json\/wp\/v2\/posts\/111\/revisions"}],"predecessor-version":[{"id":112,"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/master-of-science-in-marketing-science\/wp-json\/wp\/v2\/posts\/111\/revisions\/112"}],"wp:attachment":[{"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/master-of-science-in-marketing-science\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/master-of-science-in-marketing-science\/wp-json\/wp\/v2\/categories?post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/master-of-science-in-marketing-science\/wp-json\/wp\/v2\/tags?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}