Study Shows that Mobile Location Strategies are used by 71% of Retailers to Increase Store Traffic

Most retail marketers (71%) have some sort of location strategy to drive foot traffic and trigger location-based mobile advertising, according to a study by Blis, researcher WBR Insights and Future Stores. Those who have this type of strategy report a greater lift in store visits and overall conversions through the location-based strategies like retargeting, proximity tools like geofencing and beacons and marketing automation, the study found.

Half of the retailers in the study said they use location-based insights for real-time targeting to engage nearby consumers when they might be more receptive to receiving… Read more