M.S. in Marketing Science

Study Reveals that Apple’s App Store Has Doubled to $42.5B

Updated Wednesday 20, June 2018 by amarcel15

Apple’s App Store generated $42.5 billion of consumer spending last year, almost doubling in two years and outpacing the growth of app downloads, per a study by researcher App Annie that was shared with Mobile Marketer. That increase in spending on iOS apps reflects Apple’s change in its subscription model in September 2016, when the iPhone maker introduced iOS 10.

App Annie forecast that the compound annual growth rate (CAGR) of consumer spending on the App Store will slow to 12% in 2017-2022 from 15% in 2011-2017 as the smartphone market matures worldwide. That estimated growth rate means that… Read more