M.S. in Marketing Science

AR and VR Spending is Expected to Hit $27B in 2018

Updated Wednesday 20, June 2018 by amarcel15

Global spending on augmented reality and virtual reality products and services is expected to hit $27 billion this year, with retail applications among the top drivers, according to recent market research from the International Data Corporation (IDC), summarized in a ZDNet report.

That 2018 spending forecast represents a 92% increase over 2017 spending on AR and VR products and services, a market which worldwide is anticipated to experience a five-year compound annual growth rate (CAGR) of 72% between 2017 and 2022, according to IDC’s most recent update to its… Read more