M.S. in Marketing Science

How Content Recommendation Engines Will be Impacted by GDPR

On May 25, the General Data Protection Regulation (GDPR) went into effect. It will have an immediate and ongoing impact on the collection and storage of personal information of citizens across the EU. Brands that use data to target and enhance their digital marketing efforts must now take action to ensure that they are complying with these new regulations.

The most important points to remember about the GDPR are as follows:… Read more