{"id":154,"date":"2013-10-17T16:21:49","date_gmt":"2013-10-17T16:21:49","guid":{"rendered":"https:\/\/www.saintpeters.edu\/graduate-business\/?p=154"},"modified":"2013-10-17T16:21:49","modified_gmt":"2013-10-17T16:21:49","slug":"plan-your-brand","status":"publish","type":"post","link":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/business\/2013\/10\/17\/plan-your-brand\/","title":{"rendered":"Plan Your Brand"},"content":{"rendered":"<p>In the brave new economy, where corporations are leaner and rely more and more on outside contractors, building your personal brand is a must, according to Professor Robert Donnelly, an adjunct lecturer in the graduate business program at Saint Peter\u2019s University. Professor Donnelly\u2019s second book,\u00a0<i>Personal Brand Planning<\/i>, provides guidance on defining one\u2019s brand \u2013 the tangible value a professional brings to an organization \u2013 as well as self-marketing to achieve a fulfilling career. \u201cIt\u2019s obvious that when someone is doing what they do well and enjoy doing, they are motivated to be successful and live happier lives,\u201d the author said. A Venture Mentor who assists founders of start-up firms in the Stern Incubator at NYU\u2019s Stern Center for Entrepreneurial Studies, Professor Donnelly specializes in entrepreneurship and marketing strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the brave new economy, where corporations are leaner and rely more and more on outside contractors, building your personal brand is a must, according to Professor Robert Donnelly, an adjunct lecturer in the graduate business program at Saint Peter\u2019s University. Professor Donnelly\u2019s second book,\u00a0Personal Brand Planning, provides guidance on defining one\u2019s brand \u2013 the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-154","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/business\/wp-json\/wp\/v2\/posts\/154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/business\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/business\/wp-json\/wp\/v2\/comments?post=154"}],"version-history":[{"count":1,"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/business\/wp-json\/wp\/v2\/posts\/154\/revisions"}],"predecessor-version":[{"id":155,"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/business\/wp-json\/wp\/v2\/posts\/154\/revisions\/155"}],"wp:attachment":[{"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/business\/wp-json\/wp\/v2\/media?parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/business\/wp-json\/wp\/v2\/categories?post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saintpeters.edu\/academics\/graduate-programs\/business\/wp-json\/wp\/v2\/tags?post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}