Headshot of Raymond  Butkus

Raymond Butkus,

Executive Lecturer of Business Administration
Director of Center for Leadership Studies

Contact Info


About Professor Butkus

A seasoned Educator and General Management executive with extensive Sales and Marketing expertise in both consumer and business markets, Butkus has, until recently, served as the President and Chief Executive Officer of iPacesetters, a company providing contact center, subscription fulfillment and database marketing services. He served in the same capacity with ARGI, prior to its successful merger with iPacesetters. Formerly, he was President of The Donnelley Group of infoUSA, seven direct marketing companies offering online and offline consumer and business marketing solutions. Prior to that, Ray served as President of Donnelley Marketing, a full service marketing information and services company. He was President and Chief Operating Officer of Naviant Marketing Solutions leading all aspects of sales, marketing, operations and finance from its founding till the successful merger of the company four years later. He was one of the four founders of the company.

Butkus was the Vice President and General Manager for IntelliQuest’s IQ2.Net division with sales, marketing and operational P&L responsibility for two years till its management buyout of which he was a part. Prior to the IntelliQuest position Butkus was President and Chief Operating Officer of GEN Logistics Systems, a start-up venture providing information services to the transportation industry. He directed all aspects of sales/marketing, finance, operations and information technology.

Butkus spent nearly 20 years with AT&T, most recently as Sales Vice President leading a seven hundred person sales force serving middle market accounts in Eastern U.S., a position he held since 1992. He joined AT&T in 1976 where he held a variety of sales, sales management, and operational jobs, including three assignments as a National Account Manager responsible for AT&T’s largest customers. In 1985, he transferred to AT&T’s International unit responsible for market development activities. In 1987, he was promoted to Deputy Director, International Market Management with responsibility for advertising, promotions, direct marketing, product marketing and research. Named Director-International Sales in October 1989, Butkus directed AT&T’s sales channels in the U.S. and abroad in the sale of International Services for both business and consumer markets. Promoted to Director-International Business Services, he headed one of AT&T’s Business Units for over two years.

Publications include a book: Motivation, Beliefs, and Organization Transformation, Quorum Books, 1999, co-authored with Thad Green, Ph.D.; and several articles: Developing and Delivering High Impact Presentations; Excellence at the Cutting Edge of Sales Management; Use All the Arrows in Your Quiver; How the Best Do It: Winning Sales People on Winning Sales; The Learning Vacation; Around the World with Digital Video; Global Telemarketing: The New Frontier; The Shrinking World; Linking the Global Corporation; Global Private User Networking: A Business Perspective.

He has delivered speeches and made numerous television appearances domestically and abroad on a wide range of technology and business topics such as telemarketing, sales management, direct marketing, global data networking and international telecommunications at such diverse fora as: International Air Transport Association; Pacific Telecommunications Council; World Trade Congress; Information Industry Association; Japan Direct Marketing Association; US Department of State Exchange Program “Linking People and Knowledge”; International Association of Advertisers; Global Networking Forum; DM Days; Direct Marketing Association; Publishers Expo and Direct Marketing Council of NY.

He has served on the U.S. Department of Commerce New Jersey Export Council, the International Advisory Board of the Marketing Science Institute, the Advisory Board of the International Direct Marketing Institute, serves as President of the Providence College ROTC Alumni Association, and has received the U.S. Small Business Administration Export Certificate of Appreciation, a Silver Echo Award from the DMA, been named in Who’s Who of B to B, and has received a Silver Apple Award from the DMCNY. He served on the Board of Directors of e-Dialog, Lexington MA, the Board of Trustees of Providence College, the Board of Directors of Bigfoot Interactive, NY, NY and on the Board of Advisors of Scene Genesis, Rochester NY. He has taught at Seton Hall University as an Adjunct Professor of Management and currently serves on the faculty of Saint Peter’s University, Jersey City, NJ as an Executive Lecturer of Business.

Butkus is a graduate of Providence College, Providence, RI with a BS in Business Management, holds a MBA from the University of Puget Sound in Tacoma, Washington and is a graduate of Harvard Business School’s Advanced Management Program. He served for three years as an officer in the U.S. Army Signal Corps.

He is married with adult two children and resides in Red Bank, NJ, USA.

“I believe that great teaching requires setting high standards for students, providing a learning environment that stretches the imagination and challenges the intellect. Great teaching should engage the sight and hearing and capture the curiosity of the all students. I want to stimulate a desire to ask questions and foster a desire for life-long learning. To understand key concepts of business management students must appreciate that companies operate within a political, macroeconomic, social, environmental and cultural context. My teaching, therefore, constantly emphasizes the interrelationship and interdisciplinary nature of business.”

Research Interests

  • Ethical leadership
  • Business leadership during periods of large scale organizational tumult
    (e.g. M&A, technology disruption, economic recession)

Student Organizations and Clubs

Career & Accomplishments


  • University of Puget Sound, MBA

  • Providence College, B.S.

Fall 2022 Semester

Fall 2022 Semester FAQs can be found here.