Headshot of Gulhan  Bizel

Gulhan Bizel,
Ph.D., M.B.A.

Director, Data Science Institute

Contact Info


Self-motivated, multi-tasking, detail-oriented, problem solving, eager to guide with strong leadership skills. Collaborative with all generations. Recognized as energetic and passionate as a leader and spokesperson.

In her current position as Director of Data Science Institute, Gulhan is lecturing marketing, management, analytics-oriented courses for Data Science Institute programs apart from her directorial workload. Before coming to Saint Peter’s University, Gulhan was marketing director of Whirlpool Corporation Turkey and she has a commercial background about 16 years including product management, trade marketing, marketing communications, commercial policies, and sales management.

Gulhan holds a Ph.D. on management, and MBA with marketing focus. She has several peer- reviewed scholarships and has attended may conferences. She has ‘Google Analytics’ certification, AI, Enterprise Design Thinking, Data Science and IoT badges from IBM and ‘Applying the QM Rubric’ certification from APPQMR as she is also working on curriculum development for e-learning. She also serves as a volunteer for SCORE Organization NJ Chapter.


Courses Taught

  • BA 155 Principles of Marketing
  • BA 350 Business Operations Management
  • MS 500 Marketing Fundamentals, Customer Experience
  • MS 510 Consumer Behaviors
  • MS 520 Foundations of Mobile and Social Technologies
  • MS 620 Integrated Marketing with Mobile Communications/Devices/Apps
  • MS 640 Digital Marketing Analytics and User Experience
  • MS 615 Revenue Management, Consumer Pricing
  • MS 630 Web analytics, Email Clickstream, and SEO
  • DS 597 Research Practicum
  • MS 650 Capstone Consulting Engagement
  • MGT 100 Principles of Management

Peer-Reviewed Journal Articles

Bizel, G., Vyas, A., Shetty, S., Ramadasu, V., & Voddi, S. (2022). An Exploration of Social Determinants of Health (SDOH) Highlighting Transportation. Social Sciences Studies Journal, 8(94), 236–245. https://doi.org/10.26449/sssj.3653

Mishra, S., Bizel, G., Chavan, B., & Gilkey, J. (2022). Time Series Analysis on Social Media Posts: A Study on TS Restaurants in Hawaii. Socrates Journal of Interdisciplinary Social Researches, 8(14), 96–122. https://doi.org/10.51293/socrates.125

Bizel, G., Amoroso, A., & Sharma, S. (2022). A SOCIAL MEDIA TREND: HOW DOES TikTok INFLUENCE ADULTS? IEDSR Association, 7(17), 192–206. https://doi.org/10.46872/pj.468

Palaniappan, N., Bizel, G., Shah, R., Zeitouny, M., & Gilkey, J. (2021). YELP or FACEBOOK?: A Comparative Analysis. Social Sciences Studies Journal, 7(91), 5275–5284. https://doi.org/10.26449/sssj.3603

Bizel, G., Jaunjare, A., Prasad, Y., Rajput, V., & Voddi, V. (2021). A TIME-SERIES ANALYSIS: Impact of COVID-19 on INFLUENZA in THE UNITED STATES OF AMERICA. International Journal of Disciplines In Economics and Administrative Sciences Studies (IDEAstudies), 7(36), 1150–1156. https://doi.org/10.26728/ideas.552

Bizel, G., Putcha L., & Sharma S. (2021). COVID-19 Vaccination Performance Analysis for the United States and India. Socrates Journal of Interdisciplinary Social Researches, 7(13), 62–84. https://doi.org/10.26728/ideas.552

Bizel, G., & Ortega M. (2021a). How does sensory marketing influence the consumer’s perception to purchase fast food? New Era Journal of Interdisciplinary Social Studies, 6(10), 91–107. https://doi.org/10.51296/newera.107

Mallesh K., Bizel, G., & Srinivasan S. (2021b). Supply Chain Gaps of COVID-19 Vaccine Distribution in India, Turkey, Poland, Italy, and Ukraine. New Era Journal of Interdisciplinary Social Studies, 6(9), 22–35. https://doi.org/10.51296/newera.100

Bizel, G., Parmar, C., Singh, K., Teegala, S., & Kumar Reddy Voddi, V. (2021). Cultural Health Moments: A Search Analysis During Times of Heightened Awareness to Identify Potential Interception Points with Digital Health Consumers. Journal of Economics and Management Sciences, 4(4), p35. https://doi.org/10.30560/jems.v4n4p35

Defede, N., Magdaraog, N. M., Thakkar, S. C., & Bizel, G. (2021). Understanding How Social Media Is Influencing the Way People Communicate: Verbally and Written. International Journal of Marketing Studies, 13(2), 1. https://doi.org/10.5539/ijms.v13n2p1

Francisco, E., Fardos, N., Bhatt, A., & Bizel, G. (2021). Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing. International Journal of Marketing Studies, 13(2), 20. https://doi.org/10.5539/ijms.v13n2p20

Patnaude, L., Lomakina, C. V., Patel, A., & Bizel, G. (2021). Public Emotional Response on the Black Lives Matter Movement in the Summer of 2020 as Analyzed Through Twitter. International Journal of Marketing Studies, 13(1), 69. https://doi.org/10.5539/ijms.v13n1p69

Ghotra A., Kudupudi C., Konda K., Bizel, G., & Gilkey, J. (2020). Extraction of Aspects and Opinion Indicators from Yelp Reviews Using Different Methods of Sentiment Analysis. SSRN Electronic Journal. Published. https://doi.org/10.2139/ssrn.3873335

Conference Proceedings

  1. Machine Learning Modeling Predicting Coronavirus Case Count Using Health Literacy, NBEA Conference, 2020
  2. The Impact of COVID-19 on Different Categories of Age, Race, And Gender in the US, NBEA Conference, 2020
  3. Identifying Correlation of Multiple Factors with Mortality Rate of COVID-19 Using Regression Models, NBEA Conference, 2020
  4. Enhancing Customer Satisfaction: Based on Topic Modeling on Yelp Reviews, ABR Conference, 2020
  5. Dedicated General Maturity Model on Strategic Marketing, 2019, 4th International Congress of Social Sciences, IKSAD Publications, 2019
  6. Public Sentiment Analysis for HIV, Herpes, and OCD on the Reddit Social Media Platform, 6th International Conference on Innovative Studies of Contemporary Sciences, 2022

Book Chapter

Bizel,G., Srinivasan, S., & Zeitouny M. (2022). Understanding How Fitness Trackers and Smartwatches Motivate People to A Healthy Lifestyle

Fall 2022 Semester

Fall 2022 Semester FAQs can be found here.