Meet Kimberly Sumpter of Wax Kandy: A 2016 Ignite Institute MicroBusiness
Kimberly Sumpter, the creator of Wax Kandy Candles started her company after realizing her love for candles and recognizing that many of the candles on the market were not what she was looking for. Early on, this entrepreneurs worked hard to develop great products and a strong brand image, which led to success. In 2014 Kimberly won the Start Something Challenge Pitch Competition run by Rising Tide Capital. She then began to host candle making classes. People were able to create their own scents and design their own candles. All of Kimberly’s work is handcrafted and she has her own line of scented candles, some include: Juicy Pineapples, Lavender, Cinnamon Buns, Mango Peach Salsa, and many other unique scents. She also personalizes candles for parties, team building events, couples, sororities, bridal showers, and other events.
Kimberly has fully established and marketed her Wax Kandy Candle Co. and continues to explore and dive into new markets, while keeping her dreams alive. Even though, she has all these scents and candle making parties, she is still seeking for more. That’s why she is striving for something bigger that will make her more diverse and found more sources of revenue. In 2016, this entrepreneur is targeting the wedding market. She offers candles for weddings, such as special centerpiece candles, wedding favors and other products. Moreover, her amazing work is going to be featured in the summer issue of the Knot Magazine, an influential wedding planning magazine with an online feature connecting consumers to local vendors.
In addition to all of this, Kimberly is also in the process of launching a new product line to the market, and her Saint Peter’s Student Consulting Team is helping with market research, packaging designs, logo generation and marketing planning.