News
Big Data is Changing the Music Game
October 30, 2015
James Fields of The Tennessean examined how sites like Pandora and Ticketfly are using Big Data to transform the music industry. Learn more about how data mining is being used to grow and monetize fan bases.
What is Big Data Worth?
October 30, 2015
An article in the Financial Times this week explored how a new data economy is taking shape following IBM’s acquisition of the digital assets of the Weather Company. Read more about future predictions in the article written by Richard Waters.
Big Data’s Impact on Marketing
October 30, 2015
Gabrielle Morse of Innovation Enterprise recently wrote an article focused on how data has had positive side effects on marketing initiatives. Big Data is being used to better understand customer insight, improve supply chain and power campaigns and promotions. Read the complete article here.