M.S. in Data Science

News

Pitfalls of Big Data

This week Gary Marcus and Ernest Davis wrote an op-ed in The New York Times in which they explored the power and the pitfalls of big data. While the authors explored the problems surrounding big data they explained that it is an important resource. Read the complete article here for more information. 

The Impact of Big Data on Elections in India

Social media and big data are playing a key role in how parties in India are connecting with voters as India’s 16th national election is under way. Data analysis has helped in raising funds, reworking advertising and more. Read the complete article from CNBC written by Neerja Pawha to learn more. 

Avis Budget Group Transformed Marketing with Data

Avi Dan, a contributor for Forbes, recently wrote an article on how Avis Budget Group has transformed its marketing efforts through the use of data. The article outlines how the company created a compartmentalized marketing science team of specialists focused on customer data integration. Read the full article here.

Improving Higher Education Completion Rates with Data

InsideHigherEd.com recently published an article focused on Civitas Learning and how the company is using big data to improve completion rates. The company is able to measure various aspects of student performance and compare professors. Read the complete article written by Paul Fain.